Privacy at ASU

What is Privacy?

Broadly speaking, privacy is the right to be left alone, or freedom from unauthorized intrusion. Data privacy is the right and the ability to have some control over how your personal information is collected and used.

Data Privacy vs. Data Security

Data privacy is concerned with the proper handling of data such as consent, notice, and regulatory obligation. Data privacy includes putting policies in place to ensure that consumers’ personal information is being collected, shared and used in appropriate and responsible ways. Data Security focuses more on protecting data from malicious attacks and the exploitation of stolen data for profit.

Why Data Privacy is important

Today we conduct much of our lives on the internet and on our connected devices, yet few people understand that enormous amounts of personal information is collected and shared. This data can be stored indefinitely, and our personal information can be used in both beneficial and unwelcome ways. Even seemingly innocuous information - such as your favorite restaurants or items you purchase online - can be used to make inferences about your socioeconomic status, preferences and more.